Austin Rotter

Austin Rotter shares five key tactics for entrepreneurs to develop strong personal brands in 2022. Personal branding is the art of telling a story that communicates your worth to prospective customers
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What is Personal Branding? Why is it Critical to Your Success?
Austin Rotter
One of the most common questions business owners face initially is what...

Austin Rotter shares his insights on protecting you business from cyberattacks.
Cyberattacks can put millions of people's data at risk, and businesses aren't immune. Whether you're a big business or small, the amount of security that you have is an essential part of protecting yourself and your company. Cybercriminals can steal anything from customer information, passwords, and incredibly sensitive information and can even access the bank accounts that you possess. However, there are a number...

Influencer marketing is a great way to reach the target audience on social media. But the metaverse is expected to change how influencer marketing is done. Here, Austin Rotter, a branding and media strategy professional, discusses how the metaverse is changing influencer marketing dynamics.

Cyberattacks can put millions of people’s data at risk, and businesses aren’t immune. Whether you’re a big business or small, the amount of security that you have is an essential part of protecting yourself and your company. Cybercriminals can steal anything from customer information, passwords, and incredibly sensitive information and can even access the bank accounts that you possess. However, there are a number of ways to protect your information from cyberattacks.
Create a plan
It’s absol...

Whether you’re first starting out on your journey as an entrepreneur or you’re a seasoned veteran in the industry, branding is one of the main things that you need to become successful. Personal branding is an up-and-coming marketing strategy that gives you more responsibility with you present yourself as an online influencer by creating a brand identity for yourself. It’s incredibly useful when working to increase your credibility in an industry, no matter where you are. Below are some reaso...

Content marketing is one of the best strategies that people can do to boost their marketing strategy. Pieces of content marketing can be anything from a company blog, podcast, or even a video. When done correctly, this can help with things such as search engine optimization (SEO) and can help with PR, business development, and all-around social media marketing. Here are some examples of incredible content that you can use to strengthen your marketing strategy.
Focus on the trends that are pop...

Let’s face it: getting motivated in the morning hours is easier said than done. Even if you consider yourself a morning person, you may struggle to muster up the motivation and energy to start your day.
Fortunately, a few simple changes to your routine may be all that it takes to get motivated and stay motivated. And when that happens, you’ll realize that your entire outlook on your day changes (for the better, of course).
Regardless of what your typical day looks like, knowing how to get you...

Recently, we sat down with Austin Rotter to discuss why good content has to be futurist and forward-thinking. Austin is a digital marketing strategist with over a decade of experience helping brands and entrepreneurs thrive in media relations and online branding.
Hi, Austin. We’re glad to have you with us today. As you might imagine, I’m quite excited to unfold this topic with you. Please tell us why you think content marketing needs an overhaul.
Austin Rotter: The main reason is that the lan...

With all the data sources available to brands and marketers, is zero-party data actually the most valuable insight?
Opinions expressed by Entrepreneur contributors are their own.
If you’ve heard it once, you’ve heard it a thousand times. Big data can help you streamline your business and reach new heights. But don’t get so hung up on big data that you overlook the next big thing: zero-party data.
Don’t fret if you’re not familiar with zero-party data. It’s only been a “thing” for approximatel...

Any digitally progressive individual right now should be thinking about what the Metaverse holds in potential and possibilities. Corporate giants, Fortune 500 companies, successful entrepreneurs, billionaires, celebrities and many others have confirmed its inevitability by being a part of this digital progression. Digital branding, PR and marketing strategist Austin Rotter has weighed into the topic and given his thoughts about what the Metaverse is and might mean to the world over the next f...

With consumer prices and inflation impacting almost every aspect of small businesses around the country, resources and budgets have never been tighter. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way.
From office supplies to travel and everything in between, prices are on the rise. And with that, small businesses have less money to improve their digital footprint and actually help their business.
There’s some positive news in all ...

Austin Rotter, a digital marketing strategist who has over a decade of experience working with countless hyper-growth and disruptive companies says that COVID has fundamentally changed the digital media, as well as the larger social marketing ecosystem forever.
Rotter notes that not all change is scary though. He points out that in today's digital and 24/7 media world, as it adapts to a seemingly ever-changing "new normal," brands must be quicker than ever to pivot at a moment's notice. With ...

If there is one thing that is consistent when it comes to social media and digital marketing overall, it is change itself will always be inevitable.
The rapid change of interest surrounding influencer marketing is the perfect example to highlight just that.
Just a few years ago, almost six times as many people searched for “social media marketing” compared to those who were looking for “influencer marketing.” Now however, those stats have totally flipped (again, change), with searches for “in...

Business technology may sound like a broad term to some, but those in the know understand it very well. In essence, business technology is any application of information technology used within a business or industry. In other words, it can apply to any application or device that is used for business purposes.
Part of the reason the term business technology is so fluid is that it must account for adaptation. Different businesses and industries will have different needs and thus consider applyi...